In July of 2007, Al Gore organized one of the biggest venues for global warming awareness with the Live Earth Concert. The 24-hour music marathon was a series of several concerts in various locations around the world with artists from every genre of music. Now that’s what I call worldwide promotion!
The concert marathon began in the states with Al Gore and country stars, Garth Brooks and Trisha Yearwood, at Washington Mall and then traveled all over the world to New York, London, Tokyo, Rio de Janerio and Seoul. Apart from traveling the world, the Live Earth Concert was a showcase of various musical artists including Alicia Keys, Madonna, Pharrell, Linkin Park, Rihanna, Xuxa, and Lenny Kravitz, who were trying to spread awareness about global warming.
However, the concerts didn’t just raise awareness about this environmental issue, it encouraged fans to take action too! At every concert venue, the location would use recycled goods for the show and stage set while promoting ways to reduce your impact on global warming. In London when Madonna performed, the stadium turned off their lights before the star took the stage, leaving the entire show in the dark “except for the glow of exit lights and the flashes of cameras.” Another thing that celebrities tried to stress to their fans is that it all begins with you and that it shouldn’t end when the concert did. Before leaving the stage, Madonna told her audience, "Let's hope the concerts that are happening around the world are not just about entertainment, but about starting a revolution.” At each of the venues, fans were encouraged to take small steps to going green, from learning how to recycle to unplugging electrometrical devices when not in use.
Well, from the looks of this Live Earth concert sensation, Al Gore is on a roll with his global warming awareness campaign! But don’t worry, even though Gore is a passionate advocate against global warming, he is NOT trying to run for office. He just wants our nation to realize what is happening with the Earth. After his Live Earth Event, he told the press “I've been trying to deliver this message for 30 years, and I know that it doesn't take in just one delivery.” Of course, we are not expecting to see dramatic change any time soon but the goal now is simply to inspire others to make a change. And in the words of Al Gore, “You've [just] got to keep going” and that’s exactly what we’ll do!
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2 comments:
The whole concert idea was great not only because it spread awareness about global warming but it also had celebrities endorsing it. Many people get a different view on things when their favorite celebrity/role model endorses a view or product. Many people are also fond of music and using that to promote awareness about global warming was a good tactic. Also giving little hints on what people can do to be green was smart as well as many people do not have the first clue on how to be "green." Overall, the concert was a success to me because of the music and the message.
This post is a great way to finish up your blog. By showing that politicians and musicians are concerned about the environment entices other people to follow their lead and work to make the earth a better place. This concert features performers who appeal to different audiences and would really help spread awareness about global warming. It also ties into your lyrically themed titles to your posts. Great Job!
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