Thursday, October 25, 2007

My theory on this whole global warming thing?

To better understand how we are promoting awareness about global warming we should examine the various outlets we are using to increase familiarity with this issue. In today's society we utilize several cultural aspects of our lives to promote issues such as global warming. Through my research, I have found that we have used everything from billboards to clothes to promote awareness about global warming. We have also become more inclined to listen and support celebrities and political figures who fight the war against global warming even if we do not know too much about the issue ourselves.
However, I believe the most effective sources of promotion are the uses of fashion, media and national movements. Nowadays, one can walk into your local Target or visit an exclusive vendor online and see t-shirts and clothing that have environmental slogans or promote awareness through images and sayings. The media is using their powerful influence to promote awareness with ads and commercials that offer suggests and tips to help reduce the effects of global warming. Then public figures like Al Gore continue to fight the war against global warming through his film and other environmental activities. Lastly, different organizations are trying to promote national movements like Global No Drive Day that will help reduce major cause of global warming.
The issue of public awareness of global warming is a polarizing issue where we often ask if we are promoting awareness the right or wrong way. By using these various promotion outlets we can effectively promote awareness about this serious issue that is happening faster than we thought.

2 comments:

HealthyGirl said...

The awareness that has built up for global warming is continuing to increase, it's becoming our generation's scare tactic. I don't mean to take away from the idea that global warming is a real issue. I think that this shows how the emphasis made on global warming has given it a special reputation as a controversial issue. For our generation global warming has taken the place held by the atomic threats for our parents. In this way I think that global warming is an unresolvable issue until a new threat is presented or global warming is ended.

What to think, What to do? said...

Great observation! Media and fashion play a huge role in raising awareness about countless issues today. If it is the right or wrong way, who cares? The fact is the message is getting out there and it is getting there fast thanks to slogans on shirts. It's not who you know but where you live, who you pass on the streets that determine what you know. The problem with a lot of media is that it reaches the younger generation but no the older one or the baby boomers lets say. How does the message get to them? I mean, they had a hand in creating the problem right?